We are motivated by responsible consumerism, empathy, and transparency. Likely General began in 2013 from a deep desire to grow a multi-functional space connecting artists to the public in an organic, ethical, and approachable way.
We are an artist-focused shop, primarily selling the work and expressions of women, marginalized, queer, and non-binary folks first. We regularly host workshops, readings, book launches, and events, as well as monthly exhibitions in our Likely General Gallery space.
In 2014 we created a monthly donation goal and budget. We distribute these funds throughout our community and beyond based on need. In 2020 we have donated these funds to Foodshare, ESN, Sistering, Nellies Shelter, Toronto Prisoners Project, Toronto Rape Crisis Centre, Wet'suwet'en Legal fund, Ocama Collective, Black Lives Matter, Black Legal Action Centre, and the community of KI.
We donate on an ongoing monthly basis outside of this budget to Ubuntu Learning Village and the Parkdale Community Food Bank.